Google is widely expected to launch a range of Android One smartphones mostly priced under Rs. 6,000. These have been developed in partnership with local mobile phone manufacturers including Micromax Karbonn and Spice.
They are expected to be loaded wit top-end features like dual core chip, 5MP camera, 4.5 inch display. But, as these cheap and powerful smartphones flood the market, Facebook will benefit as much as Google as new smartphone user will also log into the former's popular social networking and messenger applications.
Facebook has 108 million users in India active monthly, of which 94 million access it on a mobile. So a low-cost smartphone which allows a good user experience will accelerate adoption of Facebook.
In fact, it could take Facebook's access on mobile devices to 100% from about 93% at present.
Facebook's mobile ad revenue accounts for more than 60% of its overall ad revenues, while Google's earns only 12% of its advertising dollars from mobile. This week, Facebook went past the $200 billion market cap mark, roughly half that of Google.
They are expected to be loaded wit top-end features like dual core chip, 5MP camera, 4.5 inch display. But, as these cheap and powerful smartphones flood the market, Facebook will benefit as much as Google as new smartphone user will also log into the former's popular social networking and messenger applications.
Facebook has 108 million users in India active monthly, of which 94 million access it on a mobile. So a low-cost smartphone which allows a good user experience will accelerate adoption of Facebook.
In fact, it could take Facebook's access on mobile devices to 100% from about 93% at present.
Facebook's mobile ad revenue accounts for more than 60% of its overall ad revenues, while Google's earns only 12% of its advertising dollars from mobile. This week, Facebook went past the $200 billion market cap mark, roughly half that of Google.
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