Friday, 9 January 2015

CHITIKA REVIEW


Chitika is one of the oldest company in online advertising space. It was founded in year 203. I have signed up an account with them during my initial blogging period. I had heard lot about them over Internet and thought to give them a try. I am writing this post based on my experience with this advertising network. Google adsense is the market leader in contextual advertising and Chitika  being a non-contextual program is avery good choice along with adsense or an adsense alternative.

CHITIKA - SIGNUP AND APPROVAL

Chitika does not have strict sign up requirement.Even small website or new website can apply for publisher account. They don't take much time to approve account. But Chitika does have layers of publisher accounts. Best ads are shown to premium publishers (websites with lots of traffic). You can sign up for Chitika using this link.


CHITIKA - CONTROL PANEL

Chitika does not save the ad format that we already added to our website. So each time we need to add a new ad, we have to go to the Chitika control panel. As and when you create an ad, you may save it to another file so that you can reuse it. Chitika might introduce latest features, and if you don't want to miss that, it is a better idea to add new ads through the control panel. Chitika has the maximum possible combinations of Ad formats. The supported Ads in many different sizes.

CHITIKA - SUPPORT

Chitika support is fairly good. The usual response time from Chitika is within 24 hours which is very fast. Furthermore, they have a very good knowledge base which answers so many questions.


CHITIKA - PAYMENTS

Chitika pays on a net-30 basis. That is they pay like Google Adsense. If you have accumulated 10$ by March end, you will be paid by the April end if you ahve opted for Paypal. You have two options to get paid from Chitika.
  • Through Paypal with a minimum payout of 10$
  • Through Check with a minimum payout of 50$

CHITIKA - REFERRAL 

Chitika also has the referral program for bringing in publishers where they pay you 10% of what is earned by your referral for 15 months from the registration date of referral. Furthermore, Chitika has the advertiser referral program where they pay you 25$ when the referred advertiser spends 100$. 

CHITIKA - ADVANTAGES AND DISADVANTAGES

They are old advertising network and reliable one too. There is no doubt that they pay you. All the things mentioned above do work in their favor. But there are some drawbacks as well. They do work great for product based sites. Other area which they need to improve is recognition of international traffic (or traffic other than US). They are good choice for US traffic but not for traffic from India.


CONCLUSION

At the end of the review, our conclusion is the non-contextual advertising company Chitika can be a fairly good choice for people who has product based blogs and for general websites. Since they scan the search strings that we used to reach the website, they are able to outperform adsense for websites containing video content and having little text. Their ad format is unique and have great aesthetics, and their payout is at 10$. Considering all this, Chitika is a good choice.


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